StarVighnaharta
AgencyGlassbox
RoleCreative Head — Idea, Art Direction, Copy
The brief
Ganesh Chaturthi is the festival of beginnings. Star Health is the partner for those beginnings to stay healthy. We connected the two with a single phrase — Achhi Sehat ke Safar ka Asli Vighnaharta — and built a campaign where every visual was a quiet metaphor for Bappa removing health's obstacles.
The craft
Two registers of work: gallery print pieces with hand-drawn elephant silhouettes, and a social system of QR-style devices that turned every Ganesh form into a scan-to-protect token. Hindi-Marathi bilingual adaptations across festival dailies.
The work — 8 pieces
