BeaniesFor Every Mood. For Every Moment.
AgencyIndependent
RoleCreative Director — Brand World, Films, Retailer Edits
The brief
Beanies sells flavour coffee across Sainsbury's, Ocado and Home Bargains — each retailer expects something a little different. We built a flexible brand world that flexes per retailer without losing voice: hero film for brand, retailer-specific cuts for shelf, and a long tail of flavour films for social.
The craft
A signature trick: every flavour gets its own colour world and one delicious physical action — caramel dripping, chocolate flowing, whipped cream piped onto a mug. The campaign reaches from a Christmas Pudding seasonal execution to a picnic-table family scene, glued together by a slow, satisfying motion language.
The work — 18 pieces