Ageas#HeartbeatHacks
AgencyGlassbox
RoleCreative Head — Brand World, Content Direction
The brief
Heart health is the leading killer of Indian adults. Most categories speak of fear. We chose a different posture — invitation. We built a hero device, a translucent glass heart, that could hold whatever you fed it: roses, salads, water, an egg yolk. Each film became a small act of care.
The craft
The world spread across hundreds of #HeartbeatHacks shorts and one quiet hero film, anchored by a single recurring vessel. Set design followed a strict palette — bone, deep wood, cardinal red — so every clip felt like a chapter of one book rather than separate posts.
The work — 7 pieces
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