It's Not Football, It's War
AgencyGlassbox
RoleCreative Director — Tournament Platform
RecognitionGoafest Bronze, Primetime Awards Gold, Primetime Awards Silver
The project
Sony Sports' La Liga rights demanded more than match-promo. We positioned the new season as a continent at war — It's Not Football, It's War — using portraiture and high-contrast cuts of the rivalries that define Spanish football. Aired around El Clásico, Madrid Derby and the title run-in.
Notes
- —Multi-week tournament platform
- —Match-day teasers + hero films
- —Won Goafest Bronze and Primetime Gold + Silver
Film
Tagged
Advertising · Sports · Broadcast
Original case
View on Behance ↗