The project
Fashion Factory needed to move from a discounter to a destination. We launched the reset with a film and identity system built on a permission: it's time to ex — your old clothes, your old habits, your old self. Unbranded becomes Branded.
Notes
- —Launch films across YouTube + retail screens
- —Type-led identity system
- —Bilingual Hindi-English copy
Films — 2
Tagged
Advertising · Identity · Retail
Original case
View on Behance ↗Next project